Ingaba ivenkile yegrosari igqame njani kwindawo yaseCalifornia ezele ziivenkile ezinkulu?
Ukuba uyiSprouts Farmers Market, wehlisa.
Ngelixa ikhonkco ngokwenene likhula kulo lonke elase-US, ifomathi ngaphakathi nangaphandle iyancipha. Isprouts yakha iivenkile ezingama-20 kulo nyaka, zonke ziya kuba neenyawo ezincinci kunezona venkile zikhoyo. Ifomathi entsha iya kunceda ukunciphisa iindleko zokwakha nge-20%, I-CEO uJack Sinclair uthe kwikota yokuqala yengeniso umnxeba.
Ukwenziwa kwevenkile yakutsha nje eOrange County yenye yezimbini inkampani ebisebenza kuyo kweli hlotyeni. Enye ivenkile ekufutshane nekomkhulu layo e-Arizona nayo iye yahlaziywa. Ukuba ithemplate entsha ihamba kakuhle kunye nabathengi, ikhonkco liya kuyikhupha kwilizwe lonke njengoko isanda kwi-2022, unyaka wayo wama-20 wokusebenza.
Ke, ngaba utshintsho olukhulu luza kwenzeka? Ngelixa uhlaziyo oluthile lunamandla ngokubonakalayo, utshintsho olufihlakeleyo ngakumbi lunokungahoywa kodwa luxatyiswe ngabathengi abatsha.
Iishelufu zokubonisa ziye zaba mfutshane, zenza umbono ovulekileyo kwindawo enkulu yevenkile. Impahla ekhenkcezisiweyo yandiswa ukusuka kwizikhenkcisi ezibekwe eludongeni ukuya kwimigqomo ebekwe kwiipaseji ezibanzi. Iimpawu ezimibalabala zibuyela kwiingcambu zenkampani njengendawo yemveliso yosapho.
Isebe lokutya elongeziweyo elinomkhenkce kwiMarike yamaFama eSprouts kwiNdawo yeMarike eTustin ngoLwesihlanu, nge-16 kaJulayi, 2021. Ivenkile ehlaziyiweyo iphinde yahlaziya imiqondiso kunye nokuhombisa phakathi kolunye utshintsho. (Ifoto nguMark Rightmire, iOrange County Register/SCNG) Ngokunqwala kwi-paleo kunye ne-keto diet trends, isebe lenyama latshintsha indawo kunye nevenkile yokubhaka, lafumana indawo yokuqala, engaphambili ye-real estate. Ngaphandle kwee-racks ezifakwe efrijini ezinenyama yenkomo, inyama yehagu kunye nenkukhu, ukhetho olukhulu lwezityalo ezikhethiweyo zenyama luboniswa kwi-hip-high, i-access-in bunker apho ibha yesaladi yayimi khona.
Isaladi kunye nemivalo yomnquma ihambile, iintsalela zeentsuku zangaphambi kobhubhani xa iitreyi zokutya ezivulekileyo zafunyanwa ngomdla ngakumbi ngabathengi. Ibha yokuzenzela ibisele iphelelwa ngamandla ekuthandeni phambi kokuba i-COVID-19 ibe ligama lekhaya, utshilo umlawuli wengingqi uDavid Looney. Ubhubhani wonyuse ukuphuma kwawo ngesantya se-warp.
Eyona nto iseleyo yimigqomo yokuzinceda, ethandwa ngabapheki abaninzi basemakhaya. Izihluma, njengabanye abathengisi, kuye kwafuneka zikhuphe uluhlu lweempahla ezomileyo ngexesha lobhubhani. Njengoko ugonyo lunyuka kwaye iimeko ze-coronavirus ziye zaphela, ii-tubs zeenkozo, amandongomane kunye nokunyanga zaphinda zasetyenziswa. Ngoku, ngeemeko ezahlukeneyo zokunyuka kwe-coronavirus, uLooney unethemba lokuba imigqomo ihlala ivulekile kodwa ngubani owaziyo, wacingisisa ngexesha lotyelelo lwamva nje lweNdawo yeMarike yaseTustin.
Sacela uDavid McGlinchey, igosa eliyintloko lefomathi yeZihluma, ukwabelana ngakumbi ngengcinga emva kotshintsho lwevenkile. Iimpendulo zakhe zihlelwe ixesha elide.
Icandelo leeshelufu ezinezinto ezintsha eziboniswe kwiMarike yamaFama eSprouts kwiNdawo yeMarike eTustin ngoLwesihlanu, Julayi 16, 2021. Ivenkile ehlaziyiweyo ihlaziye imiqondiso kunye nokuhombisa phakathi kolunye utshintsho. (Ifoto nguMark Rightmire, iOrange County Register/SCNG) Umbuzo: Sixelele ngakumbi malunga nokuba yintoni entsha.
UKUYA: Iziko lethu lokuvelisa izinto ezintsha liza kubonisa izinto ezintsha eziya kuthengiswa, kubandakanywa ezininzi eziya kufumaneka kuphela kwi-Srouts. Sikwakhulisa isebe elinomkhenkce ukuze liquke iimveliso ezili-130 ezongezelelekileyo ezenza ukutya okusempilweni kube lula, kuquka ukutya okusekwe kwizityalo kunye nezinye iindlela zenyama. Ngomdla okhulayo wokutya okusekelwe kwizityalo, sikwanalo necandelo elongeziweyo lefriji ebonisa iimveliso ezisekelwe kwizityalo.
Umbuzo: Ngaba imikhwa yabathengi ibangele utshintsho lwefomathi?
UKUYA: Ngokubanzi, abathengi banamhlanje bajonge ukusebenziseka kunye neemveliso ezibonelela ngeendlela zabo zokuphila ezifana ne-keto, i-plant-based, paleo kunye ne-organic. Utshintsho evenkileni lwenza kube lula kubathengi ukufumana ezi mveliso ... ngeli lixa unikezela ngokuzingela ubutyebi bazive apho banokufumana khona iimveliso ezintsha.
Umbuzo: Ngotshintsho olukhulu kubanikazi bezindlu / abaqeshisi ukusuka elunxwemeni lwaseCalifornia ukuya kwiingingqi zangaphakathi, ngaba inkampani iya kujonga empuma?
UKUYA: ICarlifonia yeyona ndawo yokuthengisa iSprots, kwaye iSouthern California ikhethekile kuthi njengoko kulapho inkampani yethu yaqala khona njengemveliso yosapho kwangethuba. Ethubeni kulo nyaka, siya kongeza iivenkile eMenifee naseGarden Grove, kwaye kukho indawo yokuba izihluma zikhule ngakumbi kulo lonke ilizwe. Ke sihlala sijonge iisayithi ezintsha.
Isebe leevithamini kunye nezongezelelo kwiMarike yamaFama eSprouts kwiNdawo yeMarike eTustin ngoLwesihlanu, Julayi 16, 2021. Ivenkile ehlaziyiweyo ihlaziye imiqondiso kunye nokuhombisa phakathi kolunye utshintsho. (Ifoto nguMark Rightmire, iOrange County Register/SCNG) Umbuzo: Kwinqaku lobhubhani, ngaba bezikhona izinto ingakumbi ezifunyenwe ziZihluma bezifunwa kakhulu?
UKUYA: Abathengi bebesiya bekhetha iivithamini ezomeleza amajoni omzimba kunye nezongezelelo, ukongeza kukutya okuneempawu ezisempilweni ezinje ngengca kunye nezinto eziphilayo ngexesha lo bhubhani.
Umbuzo: Sixelele ukuba ubhubhane unokuba uzichaphazele njani iimpahla. Njengemakethi eyaziwayo ngezinto zayo eziphilayo kunye nezintsha, ngaba abathengi bakho babone naluphi na utshintsho olukhulu kwikhonkco lokubonelela nge-Srouts?
UKUYA: Amaqela ethu evenkile kunye neziko lokuhambisa asebenze ngokusondeleyo kunye namaqabane ekhonkco lokubonelela ukuqinisekisa ukuhanjiswa rhoqo kunye nokugcina iivenkile zigcwele. Ukongeza, ngokusasazwa kwethu kwemveliso entsha, siye sakwazi ukuqinisekisa ukuba imveliso igcwele kuzo zonke iivenkile.
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Isebe lemveliso kwiMarike yamaFama eSprouts kwiNdawo yeMarike eTustin ngoLwesihlanu, Julayi 16, 2021. Ivenkile ehlaziyiweyo ihlaziye imiqondiso kunye nokuhombisa phakathi kolunye utshintsho. (Ifoto nguMark Rightmire, iOrange County Register/SCNG)
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Imigqomo yokutya okuninzi kwiMarike yamaFama eSprouts kwiNdawo yeMarike eTustin ngoLwesihlanu, nge-16 kaJulayi, 2021. Ivenkile eyilwe ngokutsha ihlaziye imiqondiso kunye nokuhombisa phakathi kolunye utshintsho. (Ifoto nguMark Rightmire, iOrange County Register/SCNG)
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Icandelo leeshelufu ezinezinto ezintsha eziboniswe kwiMarike yamaFama eSprouts kwiNdawo yeMarike eTustin ngoLwesihlanu, Julayi 16, 2021. Ivenkile ehlaziyiweyo ihlaziye imiqondiso kunye nokuhombisa phakathi kolunye utshintsho. (Ifoto nguMark Rightmire, iOrange County Register/SCNG)
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Icandelo leeshelufu ezinezinto ezintsha eziboniswe kwiMarike yamaFama eSprouts kwiNdawo yeMarike eTustin ngoLwesihlanu, Julayi 16, 2021. Ivenkile ehlaziyiweyo ihlaziye imiqondiso kunye nokuhombisa phakathi kolunye utshintsho. (Ifoto nguMark Rightmire, iOrange County Register/SCNG)
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Isebe leevithamini kunye nezongezelelo kwiMarike yamaFama eSprouts kwiNdawo yeMarike eTustin ngoLwesihlanu, Julayi 16, 2021. Ivenkile ehlaziyiweyo ihlaziye imiqondiso kunye nokuhombisa phakathi kolunye utshintsho. (Ifoto nguMark Rightmire, iOrange County Register/SCNG)
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UDavid Looney, umlawuli wengingqi kwi-Sprouts Farmers Market, uthetha malunga neenguqu kwivenkile kwi-Market Place e-Tustin ngoLwesihlanu, ngo-Julayi 16, 2021. Ivenkile ehlaziyiweyo ihlaziye imiqondiso kunye nokuhlobisa phakathi kwezinye iinguqu. (Ifoto nguMark Rightmire, iOrange County Register/SCNG)
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UDavid Looney, umlawuli wengingqi kwi-Sprouts Farmers Market, uthetha malunga neenguqu kwivenkile kwi-Market Place e-Tustin ngoLwesihlanu, ngo-Julayi 16, 2021. Ivenkile ehlaziyiweyo ihlaziye imiqondiso kunye nokuhlobisa phakathi kwezinye iinguqu. (Ifoto nguMark Rightmire, iOrange County Register/SCNG)
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Imigqomo yokutya okuninzi kwiMarike yamaFama eSprouts kwiNdawo yeMarike eTustin ngoLwesihlanu, nge-16 kaJulayi, 2021. Ivenkile eyilwe ngokutsha ihlaziye imiqondiso kunye nokuhombisa phakathi kolunye utshintsho. (Ifoto nguMark Rightmire, iOrange County Register/SCNG)
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Ithegi enemibala etyheli enegluten-free kwishelufu ivumela abathengi ukuba bazi apho banokufumana khona izinto kwiMarike yamaFama eSprouts kwiNdawo yeMarike eTustin ngoLwesihlanu, nge-16 kaJulayi, 2021. Ivenkile eyilwe ngokutsha ihlaziye imiqondiso kunye nokuhombisa phakathi kolunye utshintsho. (Ifoto nguMark Rightmire, iOrange County Register/SCNG)
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Isipholisa senyama esekwe kwizityalo kwiMarike yamaFama eSprouts kwiNdawo yeMarike eTustin ngoLwesihlanu, nge-16 kaJulayi, ngo-2021. Ivenkile ehlaziyiweyo yandise isebe layo lokutya elinomkhenkce, izidlo ezilungisiweyo, zongeza ezinye iindlela ezisekelwe kwizityalo kwaye zahlaziya imiqondiso kunye nokuhombisa. (Ifoto nguMark Rightmire, iOrange County Register/SCNG)
Umbuzo: Ngaba ukuhanjiswa kweenkonzo kudlale indima enkulu kubhubhani weZihluma? Kwaye ukuba kunjalo, ngaba oko kunyanzelise utshintsho kwizibonelelo zabasebenzi ukugcwalisa imfuno yomyalelo kunye nokuthatha?
UKUYA: Lilonke, urhwebo lwe-e-commerce lukhule kakhulu ngo-2020, lwenyuka nge-340% kunyaka ophelileyo. Ekuqaleni konyaka ophelileyo siye sandisa ukuthathwa kwegrosari kuzo zonke iivenkile zethu ukuze sidibane nabathengi ngexesha elimangalisayo lesidingo, ukongeza kuhambiso olwalusele lukhona kuzo zonke iimarike. Songeze amalungu azinikeleyo eqela le-Srouts ukuba athenge kwaye azalisekise ii-odolo zokuthatha ukuhlangabezana nemfuno eyongeziweyo.
Icandelo leeshelufu ezinezinto ezintsha eziboniswe kwiMarike yamaFama eSprouts kwiNdawo yeMarike eTustin ngoLwesihlanu, Julayi 16, 2021. Ivenkile ehlaziyiweyo ihlaziye imiqondiso kunye nokuhombisa phakathi kolunye utshintsho. (Ifoto nguMark Rightmire, iOrange County Register/SCNG) Imvelaphi yezityalo
Amanqaku anxulumeneyo
Imbali: Yasekwa njengeZihluma kwi-2002, nangona inkampani ityala iingcambu zayo kwimarike yemveliso yosapho eyavulwa ngo-1943 eSan Diego County. Yakhula yaba yiMarike yeBoney kwaye emva koko iMarike yamaFama kaHenry.
Ikomkhulu: Phoenix, Arizona
Ubalo lwevenkile: Iivenkile ezingama-362 kumazwe angama-23, kubandakanya iivenkile ezili-138 ezivulekileyo eCalifornia. Ikhonkco liya kongeza iivenkile ezintsha ze-20 kulo nyaka, kubandakanywa ezisithoba eFlorida.
Intengiso: Intengiso yekota yokuqala ibiphantsi nge-4% ukuya kwi-1.6 yeebhiliyoni zeedola njengoko ubhubhani uqhubeka nokuthintela imikhwa yokuthenga evenkileni kwaye abathengi bafuna iivenkile ezinendawo enye.
Ekucutheni inkunkuma yokutya: I-CEO uJack Sinclair ucaphule umyinge ophantse wangama-60% wokulahla inkunkuma njengoko iivenkile zinikezela ngokutya okulingana nezigidi ezingama-23 kwiibhanki zokutya.
