Ngelixa ibhengezwe kancinci kunolwandiso lwakutsha nje olubhengezwe ngu uphando ( UGOOG ), apile ( I-AAPL ) kunye Facebook , Netflix ( NFLX ) yenza izicwangciso zekomkhulu elikhulu kwikhaya layo lembali laseLos Gatos ukulungiselela ukukhula kwenkampani.



Ngaphezu kokubonisa impumelelo yezi ngxilimbela zeteknoloji, le ntetha yezibhengezo ibonisa into entsha emangalisayo: iSilicon Valley iba likhaya lohlobo olutsha lweedolophu zeenkampani.

Koomasipala, iinkampani ezikhulayo ezinjalo zinokubonakala ziyiloo nto oogqirha bezoqoqosho bayalele ngayo ngexesha lohlahlo lwabiwo-mali olunzima. Iinkampani ezinkulu kufuneka zenze iirhafu ezininzi ezinceda ukuhlawulela iinkonzo zasekuhlaleni. Nangona kunjalo, uninzi lwezi dolophu zintsha zeenkampani zisasokola unyaka nonyaka ukulinganisa iincwadi zazo.





Loo nto yandenza ndazibuza: Ngaba ukuba ne-titan enjalo kuyanceda ukuzalisa ingxowa yerhafu yedolophu- kwaye njani?

Oko kunzima ukuphendula kunokuba unokucinga. Kungenxa yokuba irhafu yokuthengisa ehlawulwa zezi nkampani ibucala phantsi komthetho karhulumente.



Kodwa i-Netflix ivumele amagosa e-Los Gatos ukuba achaze iintlawulo zayo zerhafu yokuthengisa, okwenza kube yinto enomdla malunga nalo mbandela.

Emva kokuphonononga amaxwebhu okucwangcisa eLos Gatos, ukufunda iNgxelo yoNyaka yeZimali eBanzi, kunye nokuthetha ngokubanzi nomphathi wedolophu uGreg Larson, eyona nto yayimangalisa kakhulu: Ukuba ulwandiso luvunyiwe, iNetflix inokuhlawula irhafu encinci ngokuhamba kwexesha kwiLos Gatos.



Akunjalo kuba iLos Gatos ibonelele ngekhefu lerhafu okanye inkuthazo ephambeneyo yokugcina iNetflix. Inxulumene nemithetho yerhafu yokuthengisa engaqhelekanga, kunye ne-Netflix yokutshintsha ishishini.

Nangona kunjalo, abacwangcisi beLos Gatos bakholelwa ngokufanelekileyo ukuba kuya kuba kubi kakhulu ukuba ungabinayo iNetflix kunye neerhafu eziya kuqhubeka nokuzihlawula. Bathetha ukuba izibonelelo zezoqoqosho ezingathanga ngqo kunye nezinto ezingabonakaliyo zokuba nenkampani yabathengi behlabathi njengeNetflix edolophini ingaphezulu kwexabiso.



Ukuba nendlunkulu yeklasi A efana neNetflix apha kugcwalisa nje ingxelo yebhrendi ekumgangatho ophezulu eyiLos Gatos, utshilo uLarson.

Ukukhula okukhawulezayo kwiminyaka yakutshanje yezinye ii-valley tech titans zenze uthotho lwezi dolophu zintsha zenkampani phezulu nasezantsi kulo mmandla:



  • Cupertino: Njengoko i-Apple iqhume kule minyaka ilishumi idlulileyo, iye yaba ngumqeshi olawulayo wendawo, oyena mntu unegalelo elikhulu kwingeniso yerhafu yokuthengisa, kunye neechips kwi-500,000 yeedola kwirhafu yepropathi edolophini.

  • I-Mountain View: Nangona i-Google ihambile ukusuka kwi-zero ukuya kumqeshi omkhulu wedolophu kule minyaka ilishumi idlulileyo, ayikho phakathi kwemithombo ye-20 ephezulu yengeniso yerhafu yokuthengisa. Nangona kunjalo, ngeerhafu zepropathi kunye nemirhumo yomhlaba oqeshiswayo edolophini, uGoogle uvelisa i-14.9 yezigidi zeedola kwiirhafu zengxowa-mali yedolophu ye-90 yezigidi zeedola.

  • IsiXeko saseRedwood: Amagosa ophuhliso loQoqosho asentlungwini yokuchaza ukuba idolophu ingaphezu kwesi sigebenga sesoftware. Kodwa nangona I-Oracle ( I-ORCL ) imisebenzi iye yahla edolophini kutsha nje, iseyi-17.1 yepesenti yengqesho yesixeko.

  • I-Menlo Park: Isigqibo sika-Facebook sokushiya i-Palo Alto kwaye uthenge i-Sun Microsystems campus yakudala yenza i-Menlo Park ibe ngumgqatswa olandelayo wesimo sedolophu yenkampani. Ngelixa inkampani ngokungathandabuzekiyo iya kwandisa iintlawulo zerhafu yepropathi, akunakwenzeka ukuba ivelise kakhulu kwindlela yerhafu yokuthengisa.

    Ikomkhulu elitsha elicetywayo leNetflix lincinci kunezinye iiprojekthi. Kodwa ukwandiswa kuya kuba nefuthe elimangalisayo kwidolophu yaseLos Gatos, enabemi abangama-29,413 kunye nohlahlo lwabiwo-mali lonyaka lwe-30.8 yezigidi zeedola.

    Inkampani ixelele idolophu ukuba ngabasebenzi abangama-900 beNetflix, iqhuma kwi-seams. I-Netflix okwangoku ihlala kwizakhiwo ezibini kwikona ekumzantsi-mpuma weWinchester Boulevard kunye ne-Highway 85 kwaye idibene kunye nomphuhlisi othenge izakhiwo ezisithoba kwikona esezantsi-ntshona yeWinchester kunye ne-85. izakhiwo zeeofisi ezintlanu ezinegumbi labasebenzi abangama-2 000 ukuya kuma-2 200.

    Isithethi seNetflix sinqabile ukuphawula. Umphuhlisi uJohn Shenk uthe inkampani idinga indawo yokwandisa kungekudala.

    I-Los Gatos ikwimeko enqwenelekayo yokuba nenkampani ekwinqanaba eliphezulu ecela ukuhlala kwaye ikhule ekuhlaleni, utshilo uShenk.

    Isindululo siye savelisa ingxabano, ngokuyinxenye ngenxa yokuba isiphakamiso sokuqala sasibandakanya izakhiwo ezininzi ezinemigangatho emihlanu yeNetflix eya kuba phakathi kwezona zide kakhulu edolophini, kunye nokukhethwa kokwakha uphuhliso lwendawo yokuhlala ukuba yonke indawo yeofisi ayakhiwanga. Nangona kunjalo, uninzi lwabakhi-mkhanyo lulindele ukuba luvunywe ngendlela ethile ekugqibeleni.

    Impumelelo yeNetflix ibilungile kwiLos Gatos. Kwi-2009, inkampani yahlawula i-2.5 yezigidi zeedola kwirhafu yokuthengisa eLos Gatos. Kunyaka ophelileyo, uluntu lwaseLos Gatos lufumene i-3.2 yezigidi zeerhafu kwi-Netflix, kubandakanywa malunga ne-$ 400,000 kwiirhafu zepropati kunye neninzi yebhalansi kwiirhafu zokuthengisa.

    Ukuba i-Netflix ithengwe yi-Amazon, loo nto iya kuba yi-10 yepesenti yomngxuma kwibhajethi yam, uLarson uthe.

    Ke ngoku iNetflix ikhula njengeqela lemigulukudu, kutheni iLos Gatos ingavuni ingeniso yerhafu entsha?

    Kungenxa yokuba ngelixa inkampani ihlawula irhafu yokuthengisa kwishishini layo lokurenta iDVD, ayirholi kwingeniso evela kumboniso bhanyabhanya kwi-intanethi. Njengoko imodeli yeshishini layo itshintshela kwimisinga, uLarson ulindele ukuba irhafu yentengiso yehle malunga neepesenti ezingama-20 ngonyaka. Ewe, intshukumo yamva nje ephikisanayo yeNetflix yokwahlulahlula iDVD kunye nokubhaliselwa kokusasazwa kunganciphisa iintlawulo zayo zerhafu yokuthengisa eLos Gatos ngeepesenti ezingama-25 ukuya kuma-50 ekhulwini, ngokutsho kukaLarson.

    ULarson uyazi ukuba olu suku luyeza kwaye wathatha amanyathelo afanelekileyo okuthintela idolophu ekubeni likhoboka lerhafu yeNetflix. I-Los Gatos ibisebenzisa kuphela imali evela kwiNetflix ukuhlawula iiprojekthi ezahlukeneyo zexesha elinye, ngelixa igcina malunga nesiqingatha kwingxowa-mali yosuku lwemvula.

    Iiprojekthi zeLarson ukuba uphuhliso olutsha lunokuzisa i-$ 1.5 yezigidi ezongezelelweyo kwi-$ 2 yezigidi zeerhafu zepropati kuluntu lwaseLos Gatos ngaphaya kwe-400,000 ye-Netflix ehlawulayo ngoku. Kwaye njengenkampani ye-e-commerce, isixa semali yomrhumo welayisensi yeshishini iya kunyuka ukuya kwi-170,000 yeedola okanye ngaphezulu.

    Ewe kunjalo, ukuba iNetflix ihambile, okanye yandiswa kwenye indawo, iLos Gatos ayinakufumana nto. Ngokwenene, ukwandiswa kuya kunceda ukulinganisa enye yengeniso yerhafu yokuthengisa elahlekileyo.

    Umgca osezantsi: Ukuba yonke into yophuka ngokufanelekileyo kwiLos Gatos, iintlawulo zerhafu ezivela kwiNetflix kunye nophuhliso olutsha lunokuthi ekugqibeleni luzinze kwi-2.6 yezigidi zeedola ngonyaka, neentloni nje kwi-3.2 yezigidi zeedola.

    ULarson ugxininisa ukuba ixabiso lenkampani alinakulinganiswa nje ngeerisithi zerhafu. Inkampani ibonelela ngemisebenzi ehlawula kakhulu kubantu abathi, ngethemba, bathenge kwaye batye eLos Gatos. Kwaye ke kukho ukuphuculwa kwesidima sedolophu.

    UDoug Henton, we-Collaborative Economics, uthi uLarson unyanisile. Ukubulawa kwekomkhulu elitsha kukuvuma okulungileyo kweSilicon Valley.

    Batsala ezinye iinkampani kuba zilapha, utshilo uHenton. Idala abasebenzi abahambahambayo, kwaye mhlawumbi bade baqalise nezinye iinkampani. Yenza iqela eliphilileyo elilungele ummandla. Andikwazi ukucinga nayiphi na into engalunganga malunga nokuba kutheni ungafuni ukuba nayo.

    Andiphikisi ukuba ungathanda ukuba neNetflix kunokuba ungabi nayo iNetflix. Kodwa njengoko umzekelo weNetflix ubonisa, iidolophu kufuneka zithathe amanyathelo ngononophelo ukulawula oku kuxhomekeka kutsha.

    Kwaye ngelishwa, akufanelekanga ukuba silindele ukuba oku kuxananaza kophuhliso olutsha, kunye nazo zonke ezi zigebenga zintsha zamashishini phakathi kwethu, ziza kunqanda ukopha kuhlahlo lwabiwo-mali lukarhulumente wasekhaya oluqhubeka luthwaxa lo mmandla.

    Qhagamshelana noChris O'Brien ku-415-298-0207 okanye cobrien@mercurynews.com. Mlandele kuTwitter.com/sjcobrien kwaye ufunde iiposti zakhe zebhlog ku-www.siliconbeat.com.




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