Kwiinyanga ezimbini emva kokukhwela abathengi ngokunyuka kwexabiso elikhulu, Netflix ( NFLX ) iphinde yabacaphukisa ngokubhengeza ukuba iceba ukwahlula kwaye ithiywe ngokutsha ishishini layo leDVD.



Utshintsho olutsha olubhengezwe emva kweCawe luthetha ukuba abathengi ababhalisela ividiyo yeNetflix yokusasaza kunye nenkonzo yeDVD, ngoku ebizwa ngokuba yiQwikster, kungekudala kuya kufuneka bangene kwiiwebhusayithi ezahlukeneyo kwaye baya kufumana amatyala ahlukeneyo ezi nkonzo zimbini. Iiwebhusayithi ziya kuba neenkqubo ezahlukeneyo zokukala iimovie.

Kwiblogi yokungena kwiwebhusayithi yeNetflix, i-CEO uReed Hastings uthe utshintsho lwenziwa ngenxa yokuba inkampani ibonile ukuba iDVD kunye nokusasaza amashishini evidiyo kufuneka aqhutywe ngokwahlukeneyo. INetflix iya kuqhuba iQwikster njengeshishini elahlukileyo, kunye ne-CEO yayo, utshilo uHastings.





Ishishini leDVD kunye nenkonzo yevidiyo yokusasaza iba ngamashishini amabini ahlukeneyo, aneendleko ezahlukeneyo kakhulu, izibonelelo ezahlukeneyo ezifuna ukuthengiswa ngokwahlukileyo, kwaye kufuneka sivumele nganye ikhule kwaye isebenze ngokuzimeleyo, utshilo uHastings. Umbono wethu ngolu lwahlulo lwamashishini, siya kuba ngcono ekusasazeni, kwaye siya kuba ngcono kwiDVD ngeposi.

Njengenxalenye yentshukumo, iNetflix iya kuqalisa ukuvumela abathengi beQwikster ukuba bajonge imidlalo yevidiyo ngentlawulo eyongezelelweyo. INetflix ayikaze inike irenti yemidlalo ngaphambili.



Abathengi beNetflix bebengayithengi. Ngemin’ emaqanda ngoMvulo, abathengi babethumele izimvo eziyi-16,453 ukuphendula isibhengezo sikaHastings, uninzi lwabo beluhambisa.

Uphose icandelo kwiphepha lakho 'lezizathu zokurhoxiswa', omnye umthengi wabhala. Ndijonge ukuba 'Sitshintshe sayinto ongayifuniyo.



Ukungena kwibhlog kaHastings kwaqala njengoxolo. INetflix yacaphukisa abathengi bayo abaninzi kwiinyanga ezimbini ezidlulileyo xa inyuse amaxabiso ukuya kuthi ga kwiipesenti ezingama-60 kwabo babhalisela kuzo zombini iiDVD kunye neenkonzo zevidiyo zokusasaza. Kwiveki ephelileyo, inkampani ibhengeze ukuba, ngenxa yotshintsho lwamaxabiso, ilindele ukuba nababhalisi abambalwa ekupheleni kwekota yayo yangoku yezemali kunokuba bekuqikelelwe ngaphambili.

Abatyali-zimali nabo balujongel’ umva olu tshintsho. Ukusukela kwisibhengezo sokunyuka kwexabiso, isitokhwe seNetflix silahlekelwe ngaphezu kwesiqingatha sexabiso layo. Yawa i-$ 11.44, okanye i-7.4 ekhulwini, ngoMvulo.



‘Uxolo lwam olungazenzisiyo’

Kwiblogi yokungena ngeCawa, uHastings wathi isizathu sokuba abathengi abaninzi bechase ukunyuka kwamaxabiso kungenxa yokuba iNetflix ayizange ichaze ngokupheleleyo izizathu ezisemva kwayo.



Amalungu amaninzi aziva ngathi asinantlonipho kunye nokuthobeka ngendlela esabhengeza ngayo ukwahlulwa kweDVD kunye nokusasaza, kunye notshintsho lwamaxabiso, uHastings wabhala. Ngokuqinisekileyo yayingeyonjongo yethu leyo, yaye ndiyaxolisa ngokunyanisekileyo.

Kodwa abathengi abaninzi bathi ingcaciso kaHastings kade ayizange ithomalalise iintlungu zokunyuka kwamaxabiso.

Ngaba ibiyinto eyenzeka ngebhaqo ukuba ugqibe kwelokuba ulidibanise kabini ishishini lakho kwaye ubuyisele isiqingatha salo kwangaxeshanye waziva kufanelekile ukuba ucele uxolo ngokucaphukisa bonke abathengi bakho? yatsho enye ipost comment. Okanye ngaba uxoliso yayisisingxengxezo sokuthumelela wonke umntu i-imeyile kwaye ubazise ukuba inkonzo ngoku ebiza kakhulu ngeepesenti ezingama-60 nayo iyabhidisa kwaye ayiloncedo kangako?

Utshintsho luza njengoko iNetflix ijongene nokhuphiswano olwandayo. I-Amazon.com inikezela ngenkonzo efanayo yokusasaza ividiyo kubathengi benkqubo yayo ye-Amazon Prime equka ukuhanjiswa kwasimahla kwiiodolo ezininzi. I-Dish Network kuxelwe ukuba iceba ukubhengeza kamva kule veki ukuba icandelo layo elitsha leBlockbuster liza kusungula inkonzo yevidiyo yokusasaza. Ngeli xesha, iRedbox, ebonelela ngeeDVD ngamawaka oomatshini bokuthengisa, ikhule ngokukhawuleza ekuthengiseni njengoko inyusa iivenkile zayo.

Amalungelo emuvi

Malunga nexesha elinye apho iNetflix ibhengeze ukunyuka kwexabiso layo, eqale ukusebenza kule nyanga, abathengi bayo baphulukene namandla okubukela iimuvi zeSony kunye neDisney ngenkonzo yosasazo, utshilo uMichael Pachter, umhlalutyi wezezimali ogubungela iNetflix yeSecurities Wedbush. Kwaye abathengi banokuphulukana nokufikelela kokungaphezulu kuba iStarz, enamalungelo kwezo filimu, ithe ayizukusihlaziya isivumelwano sayo neNetflix.

Okwangoku, ngokwahlula iinkonzo zayo kwiiwebhusayithi ezimbini, inkampani yenza iinkonzo zayo zibe nzima kakhulu ukuzisebenzisa, utshilo uPachter.

Abaphathi beNetflix bazizidenge, utshilo. Uhlawula njani imali encinci kwaye wenze kube nzima ukuyifumana kwinyanga enye? Yimpambano nje leyo.

Ukungena kweblogi kaHastings akusenzi umsebenzi olungileyo wokuchaza ukuba kutheni inkampani ithatha amanyathelo ewathathayo, utshilo uGreg Ireland, umhlalutyi ogubungela iinkonzo zevidiyo zabathengi kwi-IDC yophando lwentengiso. Kwaye ukwahlula ezi nkonzo zimbini akwenzi ngqiqo yonke ngokwembono yeshishini, utshilo.

Ishishini leDVD yeNetflix ibe yeyona ndlela ilungileyo yokwazisa abathengi ukuba basasaze ividiyo, utshilo eIreland. Kunokuba sengqiqweni ukusebenzisa elo shishini ngokwahlukeneyo, kodwa oko kwahlukana akufuneki kubonakale kubathengi, utshilo.

Benza izinto zibe nzima xa yonke into ibikade intle kakhulu, utshilo uIreland. Bayacenga (abathengi) ukuba balahle nje iDVD.

Kwicala leflip

Nokuba kunjalo okanye akunjalo, inkampani isenobunzima bokunxibelelana nabathengi, utshilo uMichael Gartenberg, umlawuli wophando kwinkampani yophando lwentengiso iGartner. KuGartenberg, isigqibo seNetflix sokwahlula iinkonzo zayo ezimbini sinengqiqo, kodwa inkampani ayizange yenze umsebenzi omhle wokuchaza isigqibo kubathengi.

Umbono wenkonzo yokusasaza ayisiyobhonasi nje okanye ukongeza, utshilo. Yinkonzo abantu abazimisele ukuyihlawula kwaye ngokufanelekileyo.

Abanye abathengi baceba ukunamathela kwiNetflix, nangona kukho utshintsho. U-Eric McKiddy, oneminyaka engama-34, wayengonwabanga kukunyuka kwamaxabiso kwaye udanile kukuba iNetflix iyahlulahlula iinkonzo zayo. Kodwa ngenxa yeNetflix kunye nezinye iinkonzo azifumanayo ngeyakhe apile ( I-AAPL ) Ibhokisi yedijithali yedijithali ye-TV, wakwazi ukurhoxisa umrhumo wakhe we-TV kunye nokugcina i-$ 70 ngenyanga.

Ndicinga ukuba ndiyifumana le nto ndiyihlawuleleyo, utshilo uMcKiddy, umphathi wentengiso ongaphangeliyo ohlala eAlbany, eOre.

Qhagamshelana noTroy Wolverton kwi-408-840-4285.

INetflix yahlulahlulwe kubini

Intoni: .Netflix ibhengeze ukuba iyahlula ividiyo yayo yokusasaza kunye neenkonzo zeDVD-nge-imeyile
Luluphi utshintsho: INetflix ithiya ngokutsha inkonzo yayo yeDVD njengeQwikster kwaye iseka iwebhusayithi entsha yaloo nkonzo Qwikster.com . Abathengi beDVD baya kufikelela kumgca wabo kwaye banike izimvo kwiimuvi kwindawo entsha. Abathengi bazo zombini iiDVD kunye nenkonzo yokusasaza ividiyo baya kuhlawuliswa ngokwahlukileyo kwiQwikster kunye neNetflix kwaye kuya kufuneka bangene ngokwahlukeneyo kwiindawo ezimbini.
Ngubani ochaphazelayo: Abathengi benkonzo yeDVD yenkampani kunye nabathengi ababhalisela kuzo zombini iiDVD kunye neenkonzo zevidiyo zokusasaza.
Nini: Inkampani ithe utshintsho luya kwenzeka kwiiveki ezimbalwa.
Kutheni: INetflix yahlula ezi nkonzo zimbini ukuze ikwazi ukuzisebenzisa ngokuzimeleyo.

Umthombo: Netflix

-7.4%

Ixabiso lesabelo sangoMvulo lawela

$ 143,75

-51%

Ukude kangakanani isitokhwe siwe ukususela ngoJulayi 12 isibhengezo sokunyuka kwexabiso xa sasithengisa

$ 298,73.

219%

Ukunyuka kwexabiso le-stock ye-Netflix kwi-2010, ukugqiba kwi

$ 175,70

Umthombo: Associated Press




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