Ngaphezulu kweminyaka engamashumi amathathu, uJay Elliot ubenombono we-ofisi engaphambili ye-Silicon Valley's tech evolution, ukusuka kumdwelisi weprogram ukuya kumphathi wesoftware, ukusuka kwi-HR ukuya kwimisebenzi, kwaye ukusuka kwi-IBM ukuya. Intel ( INTC ).



Kodwa yayilixesha lakhe apile ( I-AAPL ) ekuqaleni kweminyaka yee-1980, njengosekela mongameli ophezulu ojongene nemisebenzi yenkampani kunye nokusebenza ngokuthe ngqo USteve Jobs oko kwanika uElliot mhlawumbi esona sihlalo sibalaseleyo kuzo zonke. Wafunda kwiNdoda ngokwakhe, ethatha ezo zifundo kunye naye njengoko wayeqala amashishini akhe etekhnoloji entlanjeni.

Ngoku, kwiSteve Jobs Way: iLeadership yesiZukulwana esitsha, awayibhala ngokubambisana noWilliam Simon, uElliot wabelana ngolu qwalaselo kunye nathi sonke. Ngemiba yezempilo yeMisebenzi ephakamisa imibuzo malunga nelifa lakhe lokugqibela e-Apple, isihloko sika-Elliot sifike ngexesha elifanelekileyo kunanini ngaphambili.





Ukutyhubela iminyaka, uSteve uye wavelisa amandla angaqhelekanga okuqonda italente, ubhala uElliot. Nabani na oqikelela intshabalalo kunye nobumnyama be-Apple ngaphandle kukaSteve uya kwenza kakuhle ukujonga ngcono iqela uSteve alibeke endaweni.

Sithethe noElliot mva nje. Nanga amagqabaza akhe, ahlelwe ubude kunye nokucaca.



Q Thetha ngezifundo ozithathileyo kwiminyaka yakho e-Apple.

A Kum, ephuma kwi-IBM kunye ne-Intel, i-Apple yayiyindibaniselwano egqibeleleyo yequmrhu kunye nesiqalo. I-Apple yayisele isekwe kwindawo yentengiso, kodwa yayisefana nesiqalo sokuba nabani na owafika kuqala ekuseni wenza ikofu kwaye ayizange ifakwe kwisakhiwo sayo. Loo nxalenye yayo yonke yayiyeyona nto yatsala umdla wam. Kwaye ngokusebenza ngokuthe ngqo noSteve ndiye ndafumana ukuqonda kokwenyani malunga nendlela umntu ocinga okrelekrele ayifumana ngayo imveliso yokuthengisa. Kwaye eApple, yayimalunga nemveliso.



Q Uthetha ukuthini xa usitsho?

A Xa abantu becinga ngemveliso bacinga ngobugcisa obusemva kwayo. Kodwa kuSteve, konke malunga nomsebenzisi. Umbuzo wakhe ngowokuba, Ungakanani umgudu ofunekayo kulowo uyisebenzisayo ukuze le nto isebenze?’ Yaye zonke iimveliso awayezilungiselela uSteve ngoxa ndandilapho ubukhulu becala zazakhelwe ukusebenziseka lula.



Ukuze ube nomdla kwiimveliso njengoko uSteve, kufuneka uyisebenzise ngokwakho kuqala kwimihla ngemihla kwaye wakwenza oko. Ayikokunika abathengi itekhnoloji enkulu kwindawo yentengiso kodwa kunokubanika izinto ezikhulisa amandla abo okusebenzisa loo mveliso. Leyo yeyona mfihlelo kaSteve.

Q Unomdla omandla kwiimpawu ezichaza ubunkokeli beshishini bokwenyani. Sixelele ngenkqubo yobunkokeli yolawulo owazise eApple.



A Ndaqalisa inkqubo apho ndandiza kungenisa iinkokeli zangaphandle eziphawulwe ngomsebenzi wazo kushishino lwazo, ii-CEO eziphumelele kakhulu ekulawuleni iinkampani zazo, njengoFred Smith wakwaFedEx noBob Crandall ovela kwiAmerican Airlines. Bendifuna ukuba banike uSteve ulwazi olunomdla malunga nokuba kutheni bephumelele kangaka kwiindawo zabo, kwaye ke siya kuba neseshoni yeeyure ezimbini okanye ezintathu kunye nabo kulawulo oluphezulu.

U-Lee Iacocca, ngoko intloko ye-Chrysler, wayenomdla ngokwenene. Ndithe xa ndimfowunela wabuza ukuba sinazo iivans zakwaDodge ezingaphi ndathi azikho wathi lease four ndizovuma ukuza kuthetha. Ndenjenjalo. Uye wafumana isiqinisekiso sokuba sinazo iiveni emva koko weza.

Umyalezo kaLee wawusithi nangona kufuneka wazi ukuba abantu okhuphisana nabo benza ntoni, kusafuneka wenze eyakho into kwaye uzimisele kwisicwangciso sakho. UFred Smith wanceda ukubonisa uSteve ukuba sifudukela kwihlabathi apho abantu bafuna ukuba iimveliso zithunyelwe kubo ngokukhawuleza. Ukuba ibingafumaneki evenkileni, utshilo uFred, emva koko ndiya kuyizisa kubo ngosuku olulandelayo. Oku kwakubuyile ngo-1985 kwaye ngokwenene yaba yimodeli kaDell-yiodole namhlanje kwaye uyifumane ngomso.

Q Ukubuyela kwiMisebenzi, ucinga ukuba liza kuba yintoni ilifa lakhe kwi-Apple? Ngaba akanakuthatha indawo yakhe?

A Wenze umsebenzi oncomekayo ngokudala iqela eliphezulu labantu abalishumi elinesibini, umntu ngamnye kubo uneqhekeza likaSteve, nokuba bubuchule kwicala loyilo okanye ukuthengisa okanye ukuthengisa okanye imveliso. Ingathi uziphindaphinde kwiqaqobana labantu kwaye benze umsebenzi omkhulu ukuza kuthi ga ngoku ngelixa uSteve ebegula kwaye engena kwaye ephuma emsebenzini kule minyaka imbalwa idlulileyo.

Benze umsebenzi omkhulu wokuqonda kwaye baqhuba umbono kaSteve wokuba uyilo lwe-Apple luya kujongeka njani. (IGosa eliPhezulu eliSebenzayo kunye nentloko ebambeleyo) UTim Cook uyinkokeli enkulu kwimisebenzi yezoshishino, ukugcina konke. Kwakhona, uSteve uye wazisa ibhodi yabalawuli esebenza kakhulu kunye nenkxaso abayaziyo into abayenzayo.

Q Sele uqalile iinkampani zakho. Sixelele ngale yakho yangoku, iNuvel, eyinkampani yabucala eseCampbell.

A Senze isoftware enikezela ngendlela yokuhambisa ulwazi ngokukhawuleza kwi-Intanethi, ukuze ukwazi ukudlulisela imuvi, yithi, ukusuka apha ukuya eIndiya ngemizuzwana. Okwangoku, ndaba nomdla kwii-apps zeselula emva kokuba umhlobo wam enesifo. Usapho lwakhe lwamnika imveliso apho acofa khona iqhosha ukuze afumane uncedo, kodwa isebenza kuphela ngaphakathi endlwini.

Ndithe ke, kufuneka silingise oku kwi-smartphone, esiyenzileyo nge-app ebizwa ngokuba yi-vSOS. Ikunxibelelanisa ngqo kwiziko lokufowunela likaxakeka e-Houston kwaye bayalwazi ulwazi lweprofayile yakho kunye nendawo ngqo kwaye banokukufowunela kwangoko bakufumanele uncedo olufunayo.

Q Ekugqibeleni, yintoni eyakukhuthaza ukuba ubhale le ncwadi?

A bendisoloko ndingumfundi wobunkokeli, ndinomdla wokuba kutheni ezinye ii-CEO ziphumelele ngelixa ezinye zingekho. Ndihlala ndinomdla kwindlela abantu abasebenza ngayo. E-Apple, uSteve wayengomnye wezo nkokeli ezithi nangona zingenazo iziqinisekiso zokwenyani zokuba yinkokeli zibonakala ngathi zinabo obu buchule bendalo bokuyenza. Xa ndandicinga ngokubhala incwadi ngalo mbandela, uSteve wayebonakala engoyena mzekelo ufanelekileyo. Zininzi iincwadi ezibhaliweyo ngoSteve, kodwa uninzi lwababhali abamqondi kakuhle kuba bangaphandle. Ndandingumntu wangaphakathi.

Qhagamshelana noPatrick May kwi-408-920-5689. Mlandele kuTwitter.com/patmaymerc.

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