I-BRUNSWICK, i-Maine - I-boot yokuzingela ephantse ibe yinkulungwane ibamba isizukulwana esincinci esibona izicathulo ezisetyenziswayo njenge-hip.
Isihlangu sedada sika-LL Bean esinesikhumba esingaphezulu kunye neebhola zerabha - eyenzelwe ukutyibilika eludakeni nasekhephuni - iye yaba yinto yefashoni ngenxa yokuthandwa kwayo ngokutsha kwiikhampasi zekholeji, itsho inkampani. Esinye isizathu zizitayile ezitsha, kubandakanya into uLeon Leonwood Bean ngokuqinisekileyo akazange acinge ngayo ngo-1912: ulusu oluqaqambileyo oluluhlaza kunye nepinki, entsha entwasahlobo.
Inxalenye yempumelelo ye-boot kukuguquguquka kwayo, kwiibarnyards okanye kwizixeko, kwikhephu okanye imvula.
KwiKholeji yaseBowdoin eBrunswick, uZina Huxley-Reicher, waseNew York, unxiba iibhutsi zakhe ezimdaka ngebala, ezichetyiweyo phantse yonke imihla, ngesiketi okanye ijean. Unesibini kuphela, kodwa abanye afunda nabo baneqela elithile.
Ziyasebenza kakhulu, kodwa ziye zaba yindlela yefashoni, utshilo. Zilula kwaye zifana nenkangeleko erhabaxa eye yamkelwa njengento esefashonini.
Intengiso ikhule ukusuka kwi-150,000 ngababini kwiminyaka emine eyadlulayo ukuya malunga nama-400,000 kulo nyaka, utshilo uJack Samson, umphathi omkhulu we-LL Bean kwimveliso eBrunswick. Kunyaka ozayo, imfuno ilindeleke ukuba ifikelele kwi-500,000.
Ukuchasa umkhwa obhekiselele kwimveliso yangaphandle, umthengisi wangaphandle wongeza abasebenzi bexesha elizeleyo abali-125 kumsebenzi wakhe wokuvelisa oseMaine ukuze ahambisane nemiyalelo.
I-boot eyaziwayo ibonakala ixhamla kwi-retro trend, nokuba ngaba i-penny loafers okanye i-Gap's 1969 series jeans blue jeans, utshilo uCandace Corlett, umongameli we-WSL Strategic Retail eNew York.
Kufana nebhotile yeCoca-Cola okanye imigca yesilivere ebhityileyo apile ( I-AAPL ). Yi-iconic. Kwaye xa unolo hlobo lwe icon, uyalusebenzisa, utshilo uCorlett. Iindaba ezimnandi zezokuba i-icon ka-LL Bean kumashumi eminyaka eyadlulayo ibetha imvakalelo yeemvakalelo nabantu abalangazelela iintsuku ezimnandi zakudala.
Enye into enokuthi incede iBean: Kukho into encinci entsha kwaye inomdla kwizihlangu kwiminyaka yakutshanje ngaphaya kweebhutsi ze-Ugg kunye neCrocs, utshilo uAlexander Geyman, umhleli weFocus on Fashion Retail, ngaphandle kweLos Angeles.
Isihlangu sokuqala sokuzingela asihlonitshwa nje e-L.L. Bean. Ibe yinto yophawu olungekho semthethweni lweMaine, njengonxweme olunamatye kunye neelobster. Kukho isigebenga esikhulu se-LL Bean boot ngaphandle kwevenkile ethengisa iiyure ezingama-24, kufutshane nekomkhulu lenkampani eFreeport. Abakhenkethi bafota rhoqo iifoto.
Iibhuthi zithwala i-Made in the USA ilebula, into enzima ukuyifumana le mihla kwizihlangu. Kwilizwe lonke, inani lemisebenzi yokuvelisa izihlangu liye lehla ukusuka ngaphezu kwama-200 000 ngeminyaka yee-1970 ukuya kutsho kwi-12 500 kulo nyaka, ngokutsho kweSebe Lezabasebenzi laseUnited States. E-Maine, imisebenzi yokuvelisa izihlangu yanda ngaphezu kwe-25,000 kwiminyaka ye-1960, kwaye kunyaka odlulileyo kwakukho imisebenzi ye-1,300, ngokutsho kweSebe lezeMisebenzi yaseMaine.
Senze isibophelelo ekubeni yimveliso yethu yokutyikitya, kwaye ngenxa yelifa lethu, ukuba baya kuhlala besenziwa eMaine, isithethi sikaCarolyn Beem sithe.
Njengoko ibali lihamba, u-L.L. Bean wazenzela isihlangu sokuzingela emva kokuba iinyawo zakhe zimanzi kwaye zibanda kuhambo lokuzingela, kwaye ayizange ibe yimpumelelo yephanyazo. Amashumi alithoba ezibini zokuqala ezili-100 ezathengiswa ngo-1912 zabuyiswa emva kokuba ufele lohlulwe; UBean wayenesiqinisekiso sokwaneliseka, ngoko wabuyisela imali yabathengi.
Kwezi ntsuku, isihlangu sokuqala se-LL.
