I-SHANGHAI - UCui Lizhen ulungelelanise iintsuku ezimbini ngaphambi kokuvulwa koLwesihlanu IiApple ( I-AAPL ) ivenkile enkulu eTshayina. Emva koko wanyuselwa emoyeni ngabasebenzi benkampani yokuthengisa kwaye wasiwa kwindawo ethengisa ixesha elide ecaleni kwendlela yeTony East Nanjing ekuqaleni kwendibano ye-pep yosuku eyathi yangena kwiminqweno yesizukulwana esitsha sabathengi baseTshayina kwaye yabonisa ukuvela kwe. iziko elitsha lomxhuzulane lenkampani yeCupertino.
UCui wayengenawo amazwi okuchaza amava okungena evenkileni kunye nezitepsi zeglasi ezijikelezayo. Ingaphaya kokuchazwa, utshilo umntu oneminyaka engama-27.
Ivenkile yesihlanu ye-Apple kwilizwe lase China inkulu ngokwaneleyo ukuba ingaphatha iindwendwe ezingama-40,000 ngosuku. Kumgama nje weekhilomitha ezimbalwa ukusuka kwivenkile ye-Apple eyi-16,000-square-square-figship glass cylinder Pudong store, efana nenye ivenkile ekufutshane ye-Apple kwesi sixeko sezigidi ezingama-23, ayikwazi ukumelana nokutyumzwa kwabathengi abavala imigangatho yabo.
NgoMgqibelo, i-Apple iceba ukutyhila ivenkile yayo yokuqala eHong Kong, enye indawo yokuphuma yebhola eyakhelweyo ukunceda inkampani ukuba yoyise ingxaki yayo enkulu e-Asia - ukungakwazi ukuhlangabezana nemfuno efana ne-stampede yee-iPhones kunye nee-iPads. Iintengiso zamva nje zentengiso ziphantsi kweentlawulo kutyalo-mali olwenziwa ngu-Apple kwisigebenga sezoqoqosho esahlumayo, esinokukhula kwamanani amaTshayina alungele ukuchitha ngenye imini kunokumela imarike enkulu kunaleyo yase-United States.
I-Apple ngumenzi wemveliso ye-elektroniki ephezulu. Imakethi yaseTshayina inkulu, inamandla amakhulu okusebenzisa, utshilo uQiu Shi oneminyaka engama-20 ubudala, owathi, kunye nomhlobo wakhe, u-Lee Dongsheng, bakhwela uhambo lweeyure ezili-10 ukusuka eGuangzhou ukuya kumgca ngasemva kweCui xa kuvulwa i-edifice. oko kuya kuqeshwa abasebenzi be-Apple abangama-300 beblue-T-shirt. Xa bobabini bekunye, baya kudala ikamva elihle, utshilo, ephethe i-iPad egqunywe eluhlaza okwesibhakabhaka awayeyisebenzisa ukufota ivenkile entsha, eyayixinene njengomgaqo ongaphantsi waseShanghai.
Ngaba iApple ibingalungiswanga?
Kule veki, i-Apple iphinde yakhupha i-3G iPad 2s yayo e-China, apho abathengi bangaphambili babenokuthenga kuphela iitafile ezine-Wi-Fi. Ngeli xesha, abanye abahlalutyi baqikelela ukuba inkampani ikwindawo yokuphehlelela i-iPhone engabizi kakhulu ejolise ekuphuhliseni iimarike ezifana neTshayina xa ibhengeza i-iPhone 5 yayo entsha, ekulindeleke ukuba yenzeke kwiiveki ezizayo.
Ukuvulwa kweevenkile kuza ngexesha iivenkile zomgunyathi zika-Apple zisasazeka kulo lonke elase-China kwaye njengoko ezinye iingcali zizibuza ukuba ngaba inkampani ibingasilungelanga na imfuno eshushu yee-iPhones, ii-iPads kunye neeMacBooks kweli lizwe labantu abazibhiliyoni ezi-1.3. I-Apple inezicwangciso zeevenkile ezininzi ngakumbi e-China nakwi-Asiya iphela. Kodwa isicwangciso sayo sokuthengisa esichanekileyo- ayisiyiyo kuphela ivenkile yakhe eyilelwe ukuya kweyona nkcukacha incinci ukuhlangabezana nokuthengwa kwendlu yobugcisa bomseki-ntsapho. USteve Jobs , kodwa iindawo zabo kwiindawo zokuhlala ze-chic zikhethwa ngononophelo - kwenza ukukhutshwa kwevenkile ngokukhawuleza kube nzima.
Ndiyakholelwa ukuba kukho unxunguphalo kwinxalenye ye-Apple yokubamba ixesha eTshayina, u-Needham & Co. umhlalutyi uCharles Wolf uthe. Udidi oluphakathi e-China lutyebile ngokwenene - bafuna ukunweba amaphiko abo kwaye bathenge izinto zodidi ngenxa yokuba baye bavinjwa ixesha elide.
I-Apple, ebonakala ngathi ayisoze iphoswe kukubethwa kweshishini, ibonakala ngathi yenza mpazamo e-China, utshilo uJohn Quelch, owayesakuba ngumphathi ophambili weSikolo soShishino saseHarvard kwaye ngoku oyintloko yeSikolo soShishino saMazwe ngaMazwe e-China eShanghai.
Yinkampani ekrelekrele, kodwa ikwi-US-centric, utshilo. Ukuba banokubona kwangaphambili, banokuba neevenkile ezingama-50 eTshayina. Unako ukukwazi ukujongana nelizwe eline-2 ukuya kwi-3 yepesenti yokukhula kwe-GDP, kodwa kungekhona kwilizwe eline-10 ekhulwini lokukhula kwe-GDP.
I-Apple, nangona kunjalo, ithembele ngakumbi kwi-Asia ukuba ihlaziye intengiso.
Inkampani ngoJulayi ibike intengiso yekota yesithathu inyuke ngeepesenti ezingama-600 kwinto ebizwa ngokuba yiGreater China - i-Mainland China, iHong Kong kunye neTaiwan - eguqulelwe kwi-3.8 yezigidi zeedola. Ndikholelwa ngokuqinisekileyo ukuba sikrwela umphezulu ngoku (e-China), uTim Cook, i-CEO entsha ye-Apple, uthe ngexesha lenkomfa kunye nabahlalutyi.
AmaTshayina ahambahambayo aphezulu, ahlala ejonge iimveliso ezinokubeka i-sheen kwisimo sabo sentlalo, ngolangazelelo ii-iPhones kunye nee-iPads, eyona candy yamehlo yegajethi - nakwabo bangafundanga ukusebenzisa izixhobo.
Yonke intombazana endiyaziyo ine iPhone. Benza i-2,000 renminbi (malunga ne-313 yeedola) ngenyanga, kodwa basenayo i-iPhone, utshilo uMing Yang, isigqeba esinenkampani yelanga. I-iPhone ifana nefowuni ethi 'It'.
Amaxabiso asemthethweni e-iPhone 4 e-China aqala malunga ne-780 yeedola, nangona izixhobo zentengiso emnyama zinokuthengisa ngaphezulu xa iimpahla ziphantsi kwiivenkile ze-Apple. Ii-iPads zizipho ezidumileyo kumagosa karhulumente kunye namaqabane oshishino. Esona sipho sihle, utshilo uYan Sun, umseki weModim Technologies esekwe eShanghai, umenzi wezicelo zencoko yevidiyo ephathwayo. Ubuyise imithwalo ye-iPads esuka eSilicon Valley ukuze inike abasebenzi abaxabisekileyo kunye namaqabane ezoshishino.
UAndrea Lui, umyili weevenkile ezithengisa izinto ezikumgangatho ophezulu, kutsha nje ufumene incasa yenzondelelo ye-Apple esasazeke kulo lonke elase-Asiya xa wathi ngempazamo washiya ibhegi yakhe kwicandelo levenkile yaseHong Kong Ikea. Xa isebe lezokhuseleko laloo venkile layifumanayo, layibhala iphepha. Bandixelela ukuba yonke into ibonakala ilungile - babona isipaji sam silapho, izitshixo zam. IBlackBerry yam yayikhona. Imali ibikhona. Kodwa iPhone ibingekho.
Nabafileyo babonakala befuna iimveliso ze-Apple. AmaTshayina athenga ii-iPhones zephepha, ii-iPads kunye nee-MacBooks zeminikelo yemibingelelo kwizalamane eziswelekileyo ngexesha lomngcwabo okanye iintsuku zokuhlonela izinyanya. Kulula ukuziodola, ke akunyanzelekanga ukuba bafole, utshilo uPeter Chien, umphathi wevenkile yomngcwabo waseHong Kong kwizinto zedini.
'Njenge-US kwi-'60s'
Inyani yokuba i-Apple ayikwazanga ukuhambisana nemfuno e-Asiya yongeza ukuqina kwenzondelelo phakathi kwabathengi, utshilo uQuelch. I-China luluntu olugxile kakhulu kwi-brand. Isizathu sokuba iimpawu zibaluleke kakhulu kukuba ziyindlela yokubonakalisa isimo sentlalo. Xa unelizwe elilingana ne-United States ngokuphindwe kane, kubaluleke ngakumbi ukuba ugqame ukuze uqatshelwe kwaye uye phambili. I-China inokukhawuleza ibe yimarike enkulu yeemveliso ze-Apple njengoko kunjalo e-United States, umhlalutyi we-Sterne Agee uShaw Wu uthe. I-China ifana ne-United States kwiminyaka yama-60s - abantu bayonwabela iminyaka engama-30 yokukhula.
Yintoni ephawulekayo kukuba impumelelo ye-Apple e-China iye yafika ngaphandle kwentsebenziswano kunye ne-China Mobile, i-carrier enkulu yehlabathi kunye nababhalisi abangaphezu kwezigidi ze-600. I-Apple inobambiswano kunye ne-China Unicom, enababhalisi be-170 yezigidi.
I-Apple kunye ne-China Mobile bezixoxisana, nangona kungekho sivumelwano sibhengeziweyo.
Oko kuthetha ukuba amaTshayina amaninzi kuye kwafuneka anikezele ngeenombolo ezinqwenelekayo zaseChina ukuze atshintshele eChina Unicom - okanye ahlawule iifowuni ezimbini - ukuze asebenzise i-iPhone.
Esi sesinye sezizathu zokuba u-Ailing Wang amthiye u-Apple. Ezinye iintsilelo zakhe zibandakanya ubunzima bokuchwetheza ngesiTshayina kwizixhobo ze-Apple, eyona nto ininzi ye-iPhone kunye ne-iPad zibiza imali - amaTshayina akathandi ukuhlawulela isoftware - kunye nendlela yenkampani yaseMelika kwitekhnoloji, nase China.
Isimo sabo sengqondo sithi, ‘SinguApile. Siyiloo nto siyiyo. Asitshintshi kubantu baseTshayina, ”utshilo uWang, osebenza njengomlawuli woqeqesho kwifem yokubonisana esebenza neenkampani zamazwe ngamazwe.
Ndihlala ndibagxeka ( Twitter -nje) Weibo, utshilo. Emva koko ndithenga iimveliso zabo.
Qhagamshelana noJohn Boudreau kwi-408-278-3496.
